Emerald Riviera

Haridwar

8000+ Leads generated by running well-planned campaigns

ETH has completed a number of projects in Haridwar, so it is an established name in the market. Emerald Riviera offers 1,2,3 BHK apartments, with resort-like amenities.

Project Insights

01

Located right on the Ganga banks, Emerald Riviera has a total of 24 towers offering resort-like amenities, well-ventilated apartments and serene views of Shivalik Hills.

02

Spread over a sprawling area of 17-acres, Emerald Riviera is a beautifully constructed residential property offering 3-tier security system, clubhouse, 24x7 CCTV Surveillance and many more amazing amenities.

The Challenge

01

Started marketing the project in April and soon after, a nationwide lockdown was imposed, crushing the market sentiment

02

Visits became a huge challenge as people were not willing to travel to Haridwar for a site visit.

Our Winning Strategy

  • Established the project as an escape from the constant hustle bustle of the city, & be safe when the COVID cases were rising
  • Launched 'Gift them a new life' campaign & targeted a younger audience in metro cities, embedding the idea of investing in a second home for their parents.
  • Targeted investors & business owners - religiously connected with Haridwar, & established the need to buy a dream second home in the city of Ganga.

800

Total Leads

50%

Reduction in Booking Cost

3X

Increase in Visits/VCs

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