F- Residency

Balewadi, Pune

Massive 50x Return on Investment

Blewadi’s tallest and iconic residential landmark with avant-garde architecture, offering unbridled fashion-lifestyle experience like never before! 300+ Leads generated,while positioning the project's USPs with communicative campaigns

Project Insights

01

This was Balewadi's tallest residential project - with 22 floors, offering 2/3/4/5 apartments ranging from 1900 to 7000 sq.ft sizes.

02

F residences resonated with bold and eloquent design structures - delivering an unbridled fashion-quotient in all their homes.

The Challenge

01

The project's RERA got delayed & the challenge was to generate intent for the project without marketing the project directly.

02

The project was priced much higher than the ones in the proximity, we had to justify that premium in our campaigns!

Our Winning Strategy

  • A project like this one has to be marketed like a lifestyle, with the message being that you are not just buying an apartment, you are buying a lifestyle.
  • Positioned the elevation, the pricing, the appreciation, the launch offers and a combination of everything at one place!

300+

Leads Generated

4

Bookings Done

50X

Return on Marketing

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