VTP Sierra

Baner, Pune

Almost 120+ Site Visits carried out

One of VTP's biggest launches in West Pune, with a number of different offerings available, located near Bitwise. Over 20X ROI while knocking every googly out of the park

Project Insights

01

Near possession, premium 2 BHK residences in Wakad - one of the fastest growing micro markets in Pune.

02

Large carpet areas with premium amenities, all were made available at a highly competitive price.

The Challenge

01

One of VTP's biggest launches in West Pune, with a number of different offerings available, located near Bitwise.

02

The location and amenities combination was bang on. West Pune's audience had a large non-Marathi IT audience.

Our Winning Strategy

  • The project's RERA got delayed & the challenge was to generate intent for the project without marketing the project directly.
  • The project site was not ready for showcase, which distorted the customer experience & delayed sales cycle.

900+

Leads Generated

150+

Site Visits/VCs

20X

Return on Marketing

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