Shapoorji Parkwest 2.0

Binnypete, Bangalore

800+ Leads generated while marketing one of the largest luxury developments in Bangalore.

Parkwest is one of the largest luxury residential developments in Central Bangalore, providing opulent living spaces and lush green outdoors.

Project Insights

01

One of the largest luxury residential developments in Central Bangalore, providing opulent living spaces and lush green outdoors. A perfect blend of functionality, brilliant design & abundant enthralling amenities.

02

Offers a great platter of under-construction and ready-to-move-in apartments right in the centre of Bangalore. A thoughtful & modern architectural design along with the pristine views of nature providing a luxurious life.

The Challenge

01

The launch faced competition from the surrounding projects, available at a lower price.

02

Controlling the marketing cost was a major challenge. Participation of Channel Partners across the country continuously increased the bid costs.

Our Winning Strategy

  • As the project demanded a premium price, we targeted C-level workforce in the vicinity, business owners & NRI investors from USA & Middle East.
  • Clear, simple communication campaigns were backed up by high-intensity marketing campaigns across social & search media.

800

Total Leads

7/10

Qualification Ratio

10X

Return on Marketing

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