One the most awaited project & Shapoorji Joyville's first launch in East Pune.
Shapoorji Manjri
Hadapsar, Pune
Approximately 2000+ Leads generated
A national developer's launch just after the national lockdown. 40+ Bookings done in Shapoorji Joyville's first launch in East Pune. Located on the Pune Solapur highway.
Project Insights
01
02
Located on Pune-Solapur Highway, it was the first time a national developer came up with a large launch in this micro-market.
The Challenge
01
The launch happened just after the onset of a nationwide lockdown, the market sentiment was shaken.
02
The competition increased the cost of marketing; around 1000+ CPs participated in the launch.
Our Winning Strategy
- We moved much faster than the competition & created a strong lead funnel in a short span.
- Strongly positioned the SP brand; enticed audience for Jodi offers; aggressively targeted prospects in the local East Pune & ROM micromarkets.