Shapoorji Manjri

Hadapsar, Pune

Approximately 2000+ Leads generated

A national developer's launch just after the national lockdown. 40+ Bookings done in Shapoorji Joyville's first launch in East Pune. Located on the Pune Solapur highway.

Project Insights

01

One the most awaited project & Shapoorji Joyville's first launch in East Pune.

02

Located on Pune-Solapur Highway, it was the first time a national developer came up with a large launch in this micro-market.

The Challenge

01

The launch happened just after the onset of a nationwide lockdown, the market sentiment was shaken.

02

The competition increased the cost of marketing; around 1000+ CPs participated in the launch.

Our Winning Strategy

  • We moved much faster than the competition & created a strong lead funnel in a short span.
  • Strongly positioned the SP brand; enticed audience for Jodi offers; aggressively targeted prospects in the local East Pune & ROM micromarkets.

2000+

Leads Generated

40+

Bookings Done

35X

Return on Marketing

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