Panchshil Towers

Kharadi, Pune

Over 50+ Site Visits

Skyline views, contemporary architecture and top of the line amenities, makes this one of East Pune's most luxurious and sought after offerings.Almost 30x Return on Investment in East pune’s most luxurious offering

Project Insights

01

Skyline views, contemporary architecture and top of the line amenities, Panchshil Towers was one of East Pune's most luxurious projects.

02

The developer offered a large platter of inventory options - from 3/4 BHKs to customisable penthouses & more.

The Challenge

01

Being one of the most expensive projects in Kharadi, narrowed the target audience & delayed the customer's decision making.

02

Marketing high ticket size (2 Cr+) projects through digital is a real challenge in Pune.

Our Winning Strategy

  • Targeting the right audience was key. We focused our campaigns entirely towards a set of people showing active interest in luxury products on social media.
  • Created a video campaign positioning the 'larger than life' feel of the project. Targeted C-Suite personnel of companies in the area, which worked beautifully.

450+

Leads Generated

70%

Qualification Ratio

30X

Return on Marketing

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