Lagom Homes

Wakad, Pune

A massive 40X Return on Marketing

Near possession, premium 2 BHK residences in Wakad at a competitive price with a larger Carpet area. 28 bookings done as of now.

Project Insights

01

Near possession, premium 2 BHK residences in Wakad - one of the fastest growing micro markets in Pune.

02

Large carpet areas with premium amenities, all were made available at a highly competitive price.

The Challenge

01

This is the developer's first project, so establishing trust was a challenge. Also, there were concerns regarding the location of the project.

02

The project was facing a slow-down in sales cycle due to rapid competition with other new launches by established developers.

Our Winning Strategy

  • Used video campaigns to position the unique Cost to Carpet ratio, key advantages & distinctive features of the project
  • Heavily marketed the project digitally, gained strong interest from local vicinity & cities adjoining Pune (Solapur, Kolapur, Satara).

750+

Leads Generated

28

Bookings Done

40X

Return on Marketing

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