Near possession, premium 2 BHK residences in Wakad - one of the fastest growing micro markets in Pune.
Lagom Homes
Wakad, Pune
A massive 40X Return on Marketing
Near possession, premium 2 BHK residences in Wakad at a competitive price with a larger Carpet area. 28 bookings done as of now.
Project Insights
01
02
Large carpet areas with premium amenities, all were made available at a highly competitive price.
The Challenge
01
This is the developer's first project, so establishing trust was a challenge. Also, there were concerns regarding the location of the project.
02
The project was facing a slow-down in sales cycle due to rapid competition with other new launches by established developers.
Our Winning Strategy
- Used video campaigns to position the unique Cost to Carpet ratio, key advantages & distinctive features of the project
- Heavily marketed the project digitally, gained strong interest from local vicinity & cities adjoining Pune (Solapur, Kolapur, Satara).