Gone are the days when homebuyers had to skim through zillions of newspaper advertisements and travel long distances to find their dream home. With the advent of social media, the dynamics of the real estate industry has changed. With so many property listings available on a click, social media can easily influence the decision-making ability of a home buyer or seller. Hence, with throat-cutting competition and innovative digital real estate techniques, you need to stay one step ahead to win the race. So, in this blog, we have collated a list of 15 unique real estate posts for social media that you should create to gain quality leads organically.
1. Short Quizzes or Polls
Real estate posts for social media in the form of online polls and quizzes allow your audience to share an opinion. It is an easy way of getting an immediate reaction from users on an array of topics like local interest points, house exteriors, products or services, etc. The data you accumulate through these polls and short surveys can be used to improve the services you offer, market your brand well, and reach a wider audience pool effectively.
2. Property Listings
Property listings are a common form of content visible on every real estate agent’s website. But are you “just another” agent?
In the words of Phil Dunphy (every modern family’s hilarious agent) – “the house still holds its secrets.” An efficient real estate agent will not only post a listing, but will identify little house secrets, highlight the USP tactfully, and share it across multiple platforms!
Informative captions accompanied by relevant hashtags under the real estate posts for social media will attract the right set of audience at the right time.
3. Memes
Memes are funny, short, easy to read, and can be shared across multiple mediums. So sharing memes as real estate posts for social media will increase brand awareness and engages users. However, it is important to note that memes fizzle out easily. Before you know it, the topic has already completed its life cycle on the internet. Moreover, while zillions of people find memes funny, humour is not a cup of tea for everyone. Hence, to create viral memes, you need to stay abreast of the latest trends while keeping your brand objectives and audience in mind.
4. Downloadable Guides
“How to avail home loans,” “what is the GST on real estate,” “how should I choose the right location,” etc, are some of the questions that often bother homebuyers. Offering well-researched and nicely articulated guides on such pivotal topics would help answer reader queries. It will also portray you as an agent who’s well-acquainted with the local area or industry-specific knowledge, which can help translate readers into clients!
5. Blog Posts
Sharing real estate content for social media without blogs is half done marketing. Apart from offering a platform for homebuyers to explore your brand, well-written blogs generate leads and enhance user engagement. Home buying tips, neighbourhood guide, market trends, your services, etc are some of the topics on which you can blog. Enlisted are some tips that will help you stay ahead from the competitors:
- Blog regularly
- Write long- and short-form content
- Add infographics, images, and videos within the content
- Implement SEO for real estate tactics smartly
- Share blogs across multiple social media platforms
6. Pinterest Boards
When it comes to the real estate posts for social media, you cannot avoid Pinterest. It is an excellent platform to show off your properties by posting high-quality pictures. You can create boards to highlight the location advantages, restaurants, street view, home decor, and off course—your listings. Similar to other social media platforms, you can also target your audience by using relevant hashtags.
7. Client Testimonials
Relaying one client’s experience to a larger audience pool through testimonials is an excellent real estate lead generation strategy. This is because testimonials provide credibility and legitimacy to your brand. Sharing written, quote-form, or client satisfaction videos through real estate posts for social media will help in brand endorsement and in increasing conversion rates.
8. Housing or Real Estate Market Trends
Clients often look for realtors and agents who are well-versed with market trends pertaining to the housing sector. And what’s better than sharing market-trends based real estate posts for social media? Add relevant and concise information, avoid using too many jargons, add enticing infographics and graphs, keep language simple and lucid, add images.
9. Stories and Instagram Reels
With the option of posting pictures and both long and short-form videos, Instagram is a natural fit for real estate agents who want to grow their business. Through 15 seconds Instagram Reels or 10-60 min IGTV videos, you can offer a quick house and neighborhood tour to the audience. You can also highlight the USP of the listed property or conduct an informative session with your followers through stories.
10. Video Content
It has been observed that video-based listings receive 403% more queries in comparison to property listings without videos. This proves why real estate posts for social media should not be restricted to property listings or blog posts. Sharing brand insights, property and neighborhood details, client experiences, etc are also some topics on which you can post.
11. Business Goals
To keep your real estate company rolling, constantly building and endorsing your brand is important. Your vision and mission should be enumerated in a simple yet creative way on your website and social media channels. The idea is to explain to the audience how you can make their home buying-selling process smooth. Be it in the form of videos or blog posts, you can explain the services you offer, your partnership with a local business, achivements, etc.
12. Detailed Infographics
Long form content doesn’t work for every social media platform. So how do you create real estate posts for social media which are informative but precise? The answer is simple—Infographics!
Infographics are a collection of charts, listicles, content, and graphics which can disseminate a large amount of information in an easy and creative way. Mortgage rates over the years, home price trends, property buying tips, real estate definitions, common home buying mistakes, techniques to improve curb appeal, and market statistics are some of the topics on which you can create infographics.
13. Frequently Asked Questions (FAQs)
Before purchasing a new house or selling an old property, any individual is bound to have an array of questions. You, as a real estate agent, can tap the potential of social media and answer user queries in different ways. Your experience and knowledge will help you collate a list of common queries which clients usually have. You can also take advantage of the “People Ask For,” Google search suggestions, and Instagram/Facebook/LinkedIn/Reddit Q&A sessions to identify key queries.
You can then use videos, infographics, stories, podcasts, and real estate posts for social media to answer the frequently asked questions!
14. Local Activities
Home Buying is not only about looking at the property but it also involves conducting thorough research on the neighborhood and the civic amenities. Through real estate posts for social media, you can talk about the nearby restaurants, educational institutes, entertainment hubs, shopping complexes, yearly local events, and vacation spots. You should also pay special attention to highlighting the transportation facilities in and around the project location.
15. Real Estate News
Be it an informative piece on the real estate laws or factors involved in calculating taxes, there are a plethora of news topics on which you can create content. You can either write a descriptive blog on your website or can post a series of short posts on social media platforms. Sharing industry-specific news will keep readers informed about the latest changes in the legislation and will keep them engaged.
Tips to Master the Art of Real Estate Social Media Marketing
The above-listed 15 tips will build a solid online presence of your brand and will increase organic traffic to your website; however, the strategies will work only if implemented regularly. So, when it comes to sharing real estate post for social media, here are some tips which you should follow:
- Identify the most popular social media platforms and build a solid understanding of how every platform works.
- Post consistently on the chosen platforms. Use a content calendar to decide which type of content will go live on which date.
- Follow the 80:20 rule i.e. 80% of your content should be informative while only 20% should be for service promotion.
- Use a good quality camera and microphone for videos. Keep experimenting with long as well as short video channels to keep users engaged.
- Don’t forget to include client testimonials. After all, it is the most important tool for building trust and credibility.
- Experiment with different formats of content. This includes, but is not limited to, blogs, infographics, FAQ series, and how-to guides.
- Last but not the least, measure and analyze the performance of your real estate posts for social media.
FAQs
Just like the listings on your website, posting property listings on Facebook is also easy. With a succulent caption, important property details and price list, you can share the listing with a large audience pool on Facebook.
Property images, business goals, client testimonials, location advantages, entertainment hubs and leisure activities nearby, local restaurants, market statistics are some of the many things which you can post on Instagram to boost your real estate business
While there are a plethora of ways of creating real estate posts for social media, you need to research your audience and understand their preferences well. Only then will you be able to create posts that have the potential to attract the right traffic. Don’t forget to experiment with different content formats. It will help you understand the type of content your audience wants to consume and will help you in tweaking your strategy accrodingly.
