Technology is changing fast and so is online advertising. From building a social media presence to Facebook Ads, there are numerous elements that constitute a part of lead generation strategies. However, with a plethora of real estate digital marketing techniques, it is easy to get overwhelmed. To help you make the most of your time, efforts, and money, we have compiled a list of the best real estate lead generation strategies that absolutely work. Read along to find out what you should be doing to acquire quality leads.
1. Create Different Content Pieces
Building a customer base is important, but so is retaining them. And the best real estate lead generation and nurturing strategy is to publish content in the form of blogs. From property listings and important real estate laws, Blogging is a goldmine for keeping homebuyers engaged. The content which you share will also show your industry knowledge.
Content, however, is not restricted to only blogs. You can experiment with multiple formats like memes, quarterly reports, client testimonials, and infographics. You can also repurpose old content and distribute it in the form of downloadable guides, explanatory videos, or eBooks.
2. Build Social Media Presence
Today, there are more than 350 million active users across social media platforms in India. This has opened a new avenue for prospects to look for real estate agents as well as new projects online. A strong social media profile will not only establish you as a trusted brand but will also provide a platform for you to connect with prospective clients. Therefore, having a social media presence is extremely important in the modern-day.
Here are some of the most popular and widely used social media platforms that you can use for generating leads:
- YouTube
- Quora
The first and the foremost type of content that you can share on social media platforms is about property listings. Unlike blogs, where you can write detailed pieces, social media content has to be short and concise. Within a few words, the major highlights of the property should be communicated.
Through features like Q&A sessions, surveys, and stories, you can keep the users engaged. Additionally, you can offer property and neighbourhood tours through YouTube or Facebook/Instagram live video feature.
3. Video Marketing
Digital real estate is not restricted to only social media, but you can harness the potential of video marketing to generate leads. Publishing client testimonial videos, case studies, property tours, upcoming projects, agent profiles, etc is an excellent way to attract an audience. This real estate lead generation strategy is exceptionally good for targeting those individuals who are relocating to a different city and want to explore multiple projects before finalizing one.
For example, if someone is relocating to Mumbai from Delhi, they will conduct thorough research of the real estate market and the neighbourhood. If they stumble upon your video during their search, they are likely to contact you for further assistance. That is because you’ll be able to provide insight and knowledge about the city to the people. This is a great way to demonstrate your experience and market yourself as the best agent in the city.
4. Use Facebook Ads
Facebook Real Estate Ads is one of the best options to generate quality leads at scale. These ads are data-driven; hence, you can target clients based on multiple factors like home ownership status or residential profiles. You can either advertise to attract new audiences in a specific region or target a custom audience for the purpose of remarketing.
Additionally, you can run a brand-centric ad that sells the services you offer or advertise any of your listings. Through this, you’ll be able to generate quality leads that will be interested in buying the property you are advertising, along with sellers who are looking for an agent to represent their property. Hence, Facebook ads are the easiest, most effective, and efficient real estate lead generation techniques.
5. Share Details of New Development Opportunities
Run ads for new developments in your region. This provides your targeted audience with an opportunity to learn about these projects before others, and get the best price on them. Since not many people in the market know about such properties, the buyers get to pick a unit with their preferred floor plans, style, and layouts.
Additionally, letting the buyers know that they are likely to save a lot of money with early adoption pricing will spark their interest and urge them to contact you. This real estate lead generation technique offers an added advantage to new agents.
6. Offer Downloadable Guides
You can create a guide for people looking to buy or sell properties in your city. In return for details like email IDs and contact numbers, you can offer the guides as free downloadable documents. This way, you will be creating a lot of value for your prospective clients while generating leads.
The buyers’ guide can focus on a multitude of areas. For instance, you can highlight the do’s and don’ts that the homebuyers or sellers should stick with in order to find the right property at the right price. You can also give a descriptive overview of a specific location, a guide on different types of mortgages, etc.
7. Leverage Customer Feedback
Today, most individuals research the internet before buying or selling a property. They are also likely to search for the agent they are going to hire, and positive customer reviews can help you gain their interest. Customers’ feedback can be used to generate leads as well as establish a reputation in the market. Asking your clients to leave a review on relevant websites is an excellent idea. Be it a google review or a testimonial on your official website, such feedbacks are extremely beneficial in generating quality leads and converting them into customers.
8. Segment your Leads
From the above-listed methods, you will generate quality leads. However, to connect with prospects the right way, you need to segment them into cold, warm, or hot leads. Let us first understand the meaning of all these categories.
Once you have segmented your leads into different categories, you are now armed with the information that you can provide to the respective categories. For example, you can offer free consultation sessions to hot leads. On the other hand, you can send weekly newsletters with relevant content to warm leads.
9. Attend Networking Events
Amalgamating paid campaigns with offline real estate lead generation strategies will increase your outreach. Apart from attending the conventional real estate events, you can go to non-real estate events and interact with scores of people. Who knows, you might find your next client at a community or college event!
10. Using Search Engine Optimization in Real Estate Lead Generation Strategies
Your website and content should be optimized for search engines to increase visibility and credibility. This increased visibility increases your credibility as a reliable and trustworthy real estate agent or agency, which in turn attracts more organic traffic to your website. The top-ranked sites receive more inquiries and sales because people tend to trust them. Your reputation and ability to attract quality leads are further boosted by appearing prominently in search results.
11. Landing Pages Can be Targeted
Creating targeted landing pages lets you tailor your online presence to a specific group of people. You can address the unique interests and needs of different groups within your target market by designing landing pages dedicated to particular neighborhoods, property types, or buyer/seller demographics. This will allow you to address the unique interests and needs of different groups within your target market. Potential leads searching for relevant information or listings can enter these landing pages. Potential leads can enter these landing pages.
When users are searching for properties or services in specific categories, optimizing these pages for search engines ensures that they rank well in search results. Personalizing the content and messaging on each landing page enhances their effectiveness in capturing prospects who are interested in particular properties or offerings. Information on starter homes, mortgage options, and home buying tips can be included in a landing page targeting first-time homebuyers. High-end listings and exclusive amenities may be featured on a landing page focused on luxury properties
12. Customers Should be Offered Free Resources or Tools
Developing free resources or tools is a proactive approach to providing value to potential leads while also collecting their contact information for future engagement. It is a proactive approach to providing value to potential leads while also collecting their contact information for future engagement. In addition to providing value to potential leads, it also collects their contact information for future engagement. Mortgage calculators, home valuation tools, neighborhood guides, and e-books on home buying/selling tips are some of the valuable resources you can offer. These resources are used by leads looking for useful information and assistance in their real estate journey.
By requiring users to provide their contact information in order to access these resources, you can capture leads and nurture them through targeted marketing campaigns. The likelihood of future transactions and referrals is increased by offering free resources. Furthermore, providing free aid boosts the likelihood of subsequent transactions and connections. These free tools demonstrate your knowledge and dedication to helping people make informed choices. They can help homebuyers estimate their mortgage payments or give sellers insights into local market trends.
In conclusion, there are numerous real estate lead generation strategies that are available to implement. However, only those methods can yield positive results that have been planned keeping the target audience in mind. Do remember, our content consumption techniques keep evolving; hence, experimenting with different content types is an excellent strategy to generate leads and to keep the audience engaged.
