Over the last few years, the real estate industry has been characterized by increased competition. This has made it extremely necessary for real estate agencies to look at a better and more effective marketing strategy to ensure that they do not fall behind in the race. One way to enhance marketability is to keep in tandem with the novel concept of 3D-rendering as a medium for displaying real estate properties.
The real estate industry stands at a point of close contact with the architecture industry and is therefore affected by the trend transformations in there. Modern architectural renderings have traversed a long way from 2D designs in the form of handmade or printed sketches to the use of 3D rendering technology for purposes of modeling. This also makes it easier for customers to make an informed decision, considering that they can have a 3D view of the property.
So, let’s have a look at what this technology actually is and how it caters to increased benefits for the real estate industry.
What is 3D-Rendering?
Three-dimensional (3D) rendering refers to the use of modern technology to provide a very detailed image of a property. 3D modeling software is used in order to create such architectural models to help the viewer comprehensively understand the structure of a building in relation to the surrounding vicinity. In addition to this, 3D-rendering allow the addition of elements to a given space digitally, which helps architects and engineers figure how well a proposed design might work.
9 Benefits of 3D Rendering
3D real estate visualization has entailed numerous benefits for engineers, real estate developers and interior designers. Some of them have been listed as follows:
1. Constructional Benefits
Creating photorealistic models and near-correct physical visualizations of building structures assists engineers to detect any errors that exist in the proposed model. By doing so, they can save upon the time and costs that can be incurred by a fault in the construction process.
Furthermore, the appearance of the floor area and staircases of a complex can be looked at. The tile designs, angles and shadows can be conveniently worked with. An estimated cost for designing can also be calculated and the architectural representations become visually appealing.
2. Allows for Easy Modifications
Once the 3D physical replica is ready and you get potential buyers for the property, the structure can be modified a bit to suit the requirements of the stakeholders. In the case of 2D models, the process was extremely strenuous. Even a slight modification or edit called for a redesigning of the entire structure. Not to forget the complicated drawings involved with 2D sketches.
However, 3D renderings allow space for a more nuanced insight as well as the ease of bringing about modifications in the existing model and analysing whether it goes well with the rest of the building structure.
3. Amps Up the Interior/Exterior Designing Game
For the interior designing of a given space, 3D-rendering enables the creation of multiple prospective options that might or might not suit the taste of the owner. The customer can then select from a host of 3D visualized designs of furniture, paintings, carpets, shelves, walk-in wardrobes, bathrooms, and curtains of the dream home or office space that they have imagined for themselves.
By the use of 3D rendering, one can also get an idea as to how well a garden, a porch, the railing on a balcony and the colour of paint for the outer look suits with regard to the building. These elements add to the aesthetic imagery of the premises and are as important as the designing of the living space.
Once the detailed 3D-rendering of a project is done and the same is approved by the architects, shown to the real estate developer, and finalized by the builder after working on any flaws and errors that might exist, smooth execution of the construction project might commence.
4. Representation of Facilities in the Vicinity
Proximity and accessibility are one of the key features that play an important role when choosing a place to call ‘home.’ Even investors choose to buy properties that are centrally located and are expected to yield high revenues. 3D-rendering of a building can be designed in such a way that they happen to include the various facilities like hospitals, schools, and supermarkets in the area.
This helps the interested buyers to judge the accessibility of services in and around the area. Therefore, 3D renderings help to direct our attention towards the major highlights that work to enhance the marketability of a given property by virtue of enhancing the details of its physical surroundings.
5. Alternative to Virtual Staging
This is an option for sellers who haven’t yet refurbished the space they wish to sell. It is a cost-effective way to ensure the marketability of a property. A virtual staging company uses the photographs of home space and then uses graphic designing to add elements of interior decor to the area. While virtual staging has been in practice for a long time, it is also very risky owing to the fact that it ends up getting poorly executed or looking very unrealistic due to elements that do not go well with each other or are disproportionate in size.
In contrast, 3D rendering of a property is an extremely professional way of displaying how an existing property would look after the proposed renovation. Computer generated design offers a sense of realism and therefore, it is very effective in giving a near-accurate representational model of the property.
6. Pricing Luxury Properties
Often, real estate agencies find it difficult to justify the pricing of luxury properties. However, through 3D visualization, it can become easier for agents to bring forth the real value and amenities in property and portray how investing in it would be highly valuable. This is because 3D-rendering allows contractors and architects to gauge and present an appropriate estimate based on the materials being used and the structures that are being developed.
This, in turn, aids agents in setting the right price instead of an overly-quoted bid. This acts as an effective pre-sales tool and attracts the audience. Modern technology also allows for animated walkthroughs on social media or streaming platforms that act as a very creative way of marketing.
7. Excellent Tool for Marketing
Before the advent of physical replicas through the CGI (computer generated imagery) technology of 3D rendering, photographs and video albums of properties were the only realtors could market their project. This meant that only a complete or a refurbished project could be photographed. It left little space for a semi-completed construction project to attract buyers or even gauge the interest of potential buyers in order to look at the profitability of the investment.
However, with the incorporation of technology in real estate, like 3D-rendering, any project that is still in the process of completion can be marketed without having the full physical structure ready to show to the buyer. Developers can widen the scope of the target audience with a greater time frame devoted to the marketing purpose.
8. Timely Sale of a Property
In the real estate industry, a lot is governed by time. In case a building stays on the market for too long, the seller might be at a disadvantage while customers try to use it as leverage for price negotiations. To prevent that, highlighting the best features, amenities, and construction quality of a project using 3D-rendering will help garner the interest of home buyers and investors.
9. Cost-Effective
Nowadays, an increased number of buyers prefer to scroll through property listings online and finalize a dream home instead of numerous trips to the location. Offering 3D-rendering of different types of properties is, therefore, an excellent marketing tool. As against the traditional methods of marketing property, that is, through pamphlets, banners, or newspaper advertisements, 3D-rendering is suited for the emerging online medium of exploring properties. It is cost-effective in the sense that it is a one-time process.
Once completed, it can simply be uploaded to the website, instead of going in for the payments required for printing pamphlets or advertising costs in magazines and newspapers. Besides that, 3D rendering is available across a range of prices and depends on how much an agency would want to invest.
In conclusion, we understand how 3D-rendering allows immersion of the aspect of futurism to both, the real estate industry as well as the marketing industry. It acts like a garnishing that is added to what the builders and architects envisaged. When garnished well, it serves the purpose of enhancing the aesthetic appeal of a building premise and even the pre-sales marketing as discussed in the paragraphs above.
